Retention Results
& Case Studies
We increase retention through multichannel player engagement, deep segmentation, and personalized communications. Our clients achieve real, measurable results — up to 87.76% deposit retention, a 12.19% conversion uplift by the second month, and consistent reactivation growth throughout the first three months.
Our strategy drives predictable LTV expansion and maximizes value from every player cohort. Below you can see some examples of our success cases.
Success story results
Customer Reactivation Growth
Deposit Retention Improvement
+15.51%
Month 2
+10.52%
Month 3
+7.09%
Month 4
Up to 78.45% total retention
email marketing
This case study focuses solely on the email communication channel. We've switched all email marketing to our side; the first month of the switchover is highlighted in yellow. After starting to work with this communication channel, we increased deliverability through proper database management, which improved the domain and IP reputation, and emails began to reach the inbox or promotional emails. Through proper segmentation and subject selection, we also increased the open rate. Careful work with HTML code and selection of informational triggers increased click-through rates, which in turn increased email conversions.
product
A new product operating on Tier 1 that we've been working on since day one.
You can also see their RR and the average number of deposits per cohort per client.
S2B Platform
The retention rate on the product we've been working with since day one has been 3% of our cohort for two years now!
Late FTD
Late FTD is an indicator that shows the first deposits made by a player NOT on the day of registration, due to additional communications from the retention department.
Deposit Retention Rate
Case study on increasing the deposit retention rate.
The product was launched in April 2025.
Within the first three months, we achieved the highest deposit retention rate (87.76%) in the second month and increased the average deposit retention rate by 15.51% in the second month, 8.23% in the third month, and 7.09% in the fourth month.
The results for retention of the deposit amount have stabilized; no jumps in this indicator have been observed since the beginning of operations.
players retention rate
Case Study: Increasing Player Retention and Month-to-Month Conversion Rates.
Product development began in April 2025.
Within the first month of launching automation, we were able to increase customer conversion and retention in the project in month 2. Over the first four months of operation, the average customer conversion rate increased by 12.19% in the second month, 6.69% in the third, and 5.83% in the fourth.
